Top Quality Management Research Paper Example | Topics and Well Written Essays - 2500 words

Top Quality Management - Research Paper Example The leadership of the organization is therefore charged with the responsibility of ensuring that all the programs run as intended. Without doubt, the importance of this practice is seen in the success of organizations that have always been at the forefront in terms of quality and performance. Introduction The modern business environment demands more than conventional tactics and strategies. Globalization and economic liberalization have made the business environment more competitive and intricate to the extent that new strategies of operations become certainly imperative. In this regard, quality is one of the most important considerations as a way of creating a competitive advantage and retaining customers. The need to ensure high quality standards has become one of the core concerns for most modern organizations. In any case, Total Quality Management (TQM) calls for a number of strategies which can be adopted by a business in order to stay ahead of its competitors in the market. Con ventionally, TQM encompasses an agreed system of activities in the organization which transcends the operating structure, management of personnel and coordination of business activities in a manner that ensures high quality standards at the most economical budgets (Mizuno, 2004). ... It is a question of collectively involving everybody and everything in the organization through team work, commitment, empowerment of employees etc. The interventions in the TQM process have to be steered by four basic principles of change namely analysis, variability, work processes and continuous improvement. In this case, the production process must be enhanced, variance must be regulated and all the information on operations must be continuously collected and analyzed. In the same way, a continuous effort to improve the performance and the commitment of the employees must always be on course. A combination of these critical factors certainly creates a competitive advantage for the organization TQM and Corporate culture Most organizations have presently realized that in order to survive in the increasingly competitive business environment, they must always strive to become â€Å"total quality organizations† (Owlia, 2010). More importantly it should be realized that the esse nce of TQM is the concept of continuous improvement where innovation and change become central issues for management. TQM therefore employs a number of tools and strategies which are applied in the business in order to create a kind of behavior. Such behavior subsequently leads to such aspects like employee empowerment, an open culture in the organization and a sense of executive commitment. These aspects blend in to create the perfect innovation and change which ensures that quality is most ensured. The idea of corporate culture has been widely applied over time in many organizations. It is understood that the success of an organization is associated with the manner in which its employees feel, act and think. In any case, corporate culture includes the values, beliefs assumptions and

Report Assignment Example | Topics and Well Written Essays - 1000 words

Report - Assignment Example The advent of new technology will contribute to raise the productivity and will also reduce the production cost. The introduction of upgraded technology will enhance the power quality. The technological progress in the production process will also contribute in the distribution process of power. In this fashion less power will be lost in the distribution process and can be utilized by the people (Mkpandiok & Dimla, 1999). Price The price is the most important determinant that either drives the consumers towards the products or drives them away. If the price strategy is attractive the consumers will be driven to buy the products (Salzman, 2008). Again if the consumers believe the price is costlier than the substitutes available in the market, they will drive themselves towards the substitutes. Therefore thorough market research is necessary before labelling up the price. The company firstly needs to target the consumer base. If the target base is the upper income level people then the incomes of those consumers should be taken into account while adopting the appropriate price strategy. It is important to judge the demand throughout the year as well. It is recommended to use the flexible or the reasonable price strategy since this will allow the middle income group to fall with the consumer base. This strategy will have two objectives (Belohlavek, 2008). On one hand the company will be able to cement the consumer base while on the other the demand for the product will raise which will tend to bring in more revenue into the company. The middle income group generally have low disposable income and so a reasonable price strategy will be mouth watering for them. Place The first thing which the company will like to do is to target the areas where it expects to attain maximum demand. An effective market research technique is indispensible in this case. The population, income levels, the demand potential are some of the parameters that are taken into account while analy sing the target market (Shaad, & Wilson, 2009). Once the potential areas have been identified the company needs to tap them either with the help of some attractive strategies or with various methods of advertisements. Once the potential market gets tapped the company needs to recruit the suppliers to maintain the distribution chain. These suppliers will provide electricity to the entire geographic location. Promotion It is necessary to increase the brand awareness in the modern world. The consumers are inclined towards brand and therefore companies tend to focus a lot today on generating brand value (Viardot, 2008). The brand value can be gained through various modes of advertising namely print media or digital media. The advertisements cement the name of the brands on the minds of the consumers. Similar advertisement initiatives include sponsorship of sporting events or television programs. The point is to stay in touch with the consumers all the time in whatever way it can be. Few Statistics The demand of energy has significantly increased over the last few decades. Significant energy production and appropriate distribution can drive the nation towards development and growth. Nigeria Follows federal constitution. The purpose of the study is to develop marketing mix strategy for the energy providing company in Nigeria. The organization is trying to provide electricity in the Nigerian Market. The Nigerian electricity industry is very much potential. The industry is suffering from